Dr. Antje Schmidt is Head of Digital Cataloguing at the Museum für Kunst und Gewerbe Hamburg (MKG) where she is responsible for the MKG Collection Online. In 2015 she has established an Open Access Policy as central part of the museums evolving digital strategy to make the collections reusable for research, education and creativity. Trained as an art historian she is involved in digital cultural heritage projects for more than 10 years and especially interested in how museums can use technology to better fulfill their mission, engage with their audiences and involve external communities. As a councillor of the Europeana Network Association she explores how to measure the impact of digital cultural heritage and is lecturer on digital museum practice at the University of Hamburg.