At Lab1886 Laura makes sure that the motivation behind building new products and the user's needs align. She creates meaningful digital products by combining user needs, business models and branding. In her past she worked for leading digital and branding agencies. She has a passion for inventing products and insists on following new ideas. She worked for brands such as Airbus, VW, BMW, Siemens, ERGO, Migros and DHL. In her spare time she coaches young startups on digital product strategy and UX, helps students enter the UX world by mentoring them and blogs about UX-related topics.
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