@E | CUBE – Virtual Gallery for Virtual Art


CUBE is a virtual reality platform by Roehrs & Boetsch Gallery which simulates a virtual gallery for virtual art.

Artistic design of the architecture: Manuel Rossner (2019)
Current exhibition: Virtual Natives - Sculpture (2019)
Participating artists: Banz & Bowinkel, Martina Menegon, Chiara Passa, Manuel Rossner und Theo Triantafyllidis.


In January 2019 Roehrs & Boetsch opened CUBE – Virtual Gallery for Virtual Art – with an inaugural group exhibition on sculpture. 

The rapid development of computer, network and virtual reality technologies is prompting artists to make increasing use of these also as artistic media. At the same time, the characteristics of digital and virtual artworks – such as overcoming gravity – are calling for innovative, more targeted modes of presentation.

CUBE is a virtual reality platform which simulates a virtual gallery for virtual art. New virtual reality architectures such as CUBE are the logical environment for digital and virtual art, especially three-dimensional art. With that in mind, CUBE is primarily intended for digital and virtual artworks with no physical prototype for which a faithful realization in the physical world fails or seems illogical. 

CUBE serves as a testing ground not only for new digital and virtual artworks, but also for virtual modes of presentation. Roehrs & Boetsch sees CUBE as the incubator for a development process that is still in its infancy, one which will spring from the interplay between artistic creativity and growing expertise in the field of virtual reality coupled with new technological possibilities.

Using VR glasses (Vive), visitors enter the virtual gallery building where they embark upon an immersive, self-guided tour. The pioneer project CUBE combines exhibition space and art to form an integrated virtual reality; reflecting the typical exhibition setting in the physical world.

This new exhibition concept is the brainchild of gallery owner Nina Röhrs, while artist Manuel Rossner was commissioned with artistic design of the architecture and technical realization of the project. Together, they developed CUBE over the course of one year.


location: E