Osembo Navalayo

Enda (“which means "go!" in Swahili) is a running footwear and apparel brand and production company that is building on and contributing to Kenya’s reputation as the global leader in distance running. We are bringing together world-class shoe designers, developers, and Kenyan athletes to create performance running shoes that capture the skills and experience of Kenyan athletes. We aim to produce these shoes as ethically as possible in Kenya and sell them around the world.

Enda's CEO, Navalayo (Nava) Osembo, comes from a village near Eldoret, Kenya, a major center for Kenyan running which is dubbed “The City of Champions”. She has over nine years’ experience in entrepreneurship, management consulting and international development, with work experience in the US, UK, Ethiopia, Tanzania and Kenya. A graduate of the London School of Economics, Navalayo is trained as both an accountant and a lawyer.

Enda has successfully launched and executed two crowdfunding campaigns.