Lightning box
16:00 - 16:30
How to engage your mobile audience with storytelling chatbots

Short thesis

Explore conversational storytelling with Whatsapp, Facebook Messenger or by mobile Webchat to guide your customers. Find out how brands like Plan International, Die Zeit, Jewish Museum Berlin and the city of Darmstadt used chatbots in to increase engagement. Create your own guide with the chatbot automation platform of that converts content into dialogues.


In this Lightning Talk, you learn what chatbots are, how they work, when they are successful - and when not. We share best practise and our experiences with chatbots as a smart alternative to apps. Let's discuss your ideas on conversational marketing and on chatbased tourguides for museums, city tourism and fairs.