New technologies, new products, new competitors, new customers, new rules. Hardly any other industry is transforming as quickly as the automotive industry — and therefore also mobility on a global level. It’s no longer a trend, but a crucial challenge we’re facing: how will we move from A to B tomorrow?
Digitization is setting the pace at full speed and is significantly changing our mobility in the core areas of networking, autonomous driving, electrification and with the offer of new services. It’s not just here at Porsche, but the entire automotive industry is developing. This offers established companies some great opportunities but also confronts them with challenges from time to time.
Artificial intelligence, 5G connectivity, improved battery storage efficiency, urbanization, smart infrastructures, sustainability, the increase in urban congestion, the sharing economy, pay-per-use business models or much-needed ethical standards in the field of automation are drivers of constant change in modern mobility. We at Porsche are part of this change.
Next Visions – the next 70 years of sporting mobility
For more than 70 years, we have shaped sporting mobility like no other. And we know that mobility does not only mean driving. We know that if we want to change, no stone should be left unturned. We know that our successful core business alone — the development and construction of exclusive sports cars — will no longer suffice if we are to continue to be successful in the future. Our greatest difficulty is to recognize the need for change at all. This might sound banal, but it is not an easy realization.
The only way to do so is by opening ourselves up. By developing competencies in completely new areas, from digital to electric. By establishing new partnerships, changing our mindset and, finally, by taking on responsibility and leading courageously.
This year, we are the main partner of re:publica in Berlin for the first time — one of the most important conferences for the digital society. We won’t appear alone there, either — however, neither will our core business. Together with our tech laboratory Porsche Digital Lab Berlin, our accelerator program APX, CODE University, HABA Digitalwerkstatt, startup Robonetica and our developer competition Porsche NEXT OI Competition, we want to engage dialogue to #createtomorrow.
All information on Porsche's ideas and programme at re:publica can be found on the Porsche Technology Blog "Next Level German Engineering" and on the Twitter account of Porsche Digital and Porsche Digital Lab.