Alex Dogariu has over 10 years’ experience in customer management, corporate strategy and disruptive technologies in e-commerce and automotive. Alex began his career at Accenture, driving CRM and sales strategy innovations. He then moved on to be managing director at logicsale AG, revolutionizing e-commerce through dynamic repricing. In 2015, he joined Mercedes-Benz Consulting, leading the customer management innovation and AI department. He was awarded twice the 1st place in the Best of Consulting competition hosted by “WirtschaftsWoche” in the categories Digitization as well as Sales and Marketing in 2017. After developing and leading the AI practice at Mercedes-Benz Consulting, he joined Daimler as Executive Manager for strategy and architecture for Marketing & Sales with focus on artificial intelligence.